Fifty years ago, we started using the word “networking” to describe the act of building relationships for the purpose of professional development. At that time (circa 1960), “networking” meant growing connections; it meant handing your business card to the right person at the right cocktail party or luncheon. Before 1960, we barely used the word “networking,” save for a brief […]
nonprofits
The Art of Social Listening and it’s Impact on Engagement
Businesses are listening on Twitter—and yours should be, too!
Twitter Etiquette for Business
Twitter is a young communication tool, and we’re still culturally negotiating the rules for online etiquette. If you’re using Twitter for business, follow these simple rules to guide your brand towards Twitter success.
Social Media Matters: Adjusting Your Brand to the Digital Times
This week, the team at Crescent launched our social media campaign, and we decided that blogging was a key part in establishing our web presence. Sure, we’re on Twitter (@CrescentDesign) but some things just can’t be said in 140-characters-or-less! So here we are, world! For our debut blog entry, we wanted to do two things: first, we’d like to introduce ourselves (hello!) and second, we’d like to discuss our venture into social media.