Even after loads of practice, asking for donations can make our palms sweat and our hair stand up. It’s not easy, and it shouldn’t be—after all, you’re asking people to part with their hard-earned money. But don’t worry: as long as you avoid these common mistakes, your fundraising efforts will be just fine—even if your palms are still […]
We’re not sure about you, but we’ve got the summer itch. When it comes to your nonprofit organization, summer fun and fundraising go hand in hand. It’s time to leverage the fact that school’s out and everyone’s looking for something exciting to do with their free time. With your help, favorite summer activities become opportunities […]
Spring fundraising season is upon us and the pressure is on for nonprofits to hit their goals at upcoming galas or events. Here’s a quick checklist to make sure your nonprofit is ready: Set expectations Leading up to your gala or big fundraising event, give attendees a sense of the flow of the evening, including […]
If you’re looking to increase donations for your nonprofit organization, your first move will be to improve the fundraising goals you set for your organization. Most nonprofits have fundraising goals, but not all goals are created equal. In 1981, an article by George Doran, There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives, appeared in Management Review. It […]
You’ve got great insight as to where you need to push the needle to further your impact; You probably also have great ideas about what and how to do it. But there is just not enough time, resources, or bottom line money to make it happen in order to see the results you imagine. You […]
Social media has been a buzzword since the early 2000s, and now that brands have invested in sustaining a presence on platforms such as Twitter, Facebook, Instagram, and more, marketing executives and CEOs are eager to see the ROI (return on investment).
We’re putting it to the test! A video storytelling campaign by Crescent for the not-for-profit community.
Stories told through video have more impact and new tools are available to help build higher levels of brand engagement by aggregating user-generated video content. A curated series of videos asks not-for-profit marketers to share advice for each other. Click “Add Your Story” to contribute.
Creating memories via video storytelling is a key strategy for not-for-profits looking to connect with their audience
Although more and more nonprofits are beginning to realize that social media is not just about broadcasting, there’s still much frustration around the notion of “going viral,” as if that is the Holy Grail of social media success. And who are we kidding; it is. What nonprofit doesn’t want their message to have that level […]
Last year, C ( Group teamed up with SOCAN, the society of Composers, Authors and Music Publishers of Canada, to develop a website for their songwriting prize— an annual competition recognizing the best in Canadian independent music. Since 2006, SOCAN has identified anglophone and francophone Canadian talent across the country. Past nominees include The Stills, […]
Is pinning wining? The image-based social network Pinterest has come fast out of left field, suddenly attracting more daily users than big-wig social networks like Goolge+ and LinkedIn. How does Pinterest redefine social shopping, and what are the implications for your brand?
CRESCENT’s senior team was at the RGD’s Head Start event