If your nonprofit is looking for a new fundraising idea that will get your supporters excited to make a donation, then t-shirt fundraising could be exactly what you’re looking for. This new crowdfunding option is an easy way for your nonprofit to not only raise money on a recurring basis but also increase awareness of your work […]
Campaigns
Extend Your Nonprofit’s Reach with Paid Ads
A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition, […]
The 5 Rules for Supercharged Year-End Giving
In working with dozens of faith-focused organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end giving each and every year: Rule #1: Make Sure Your Message is Consistent The first rule for strong generosity at the end of the year […]
3 Tips to Help Your Nonprofit Get Ready for #GivingTuesday
As you start to get ready for Giving Tuesday, it can seem like a monumental task. Below are three tips for you to use to make sure you’re making the most of one of the fastest growing giving days on the calendar! 1. Communicate the mission, not the day If you’re participating in Giving Tuesday this year […]
3 Matching Gift Fundraising Tips for Savvy Nonprofits
If your organization doesn’t have a matching gifts fundraising strategy, you’re missing out on easy money. In fact, through matching gift programs specifically, you can double your fundraising power with little-to-no extra effort. Here are my top three tips on how you can maximize your matching gift program: Promote matching gifts during magic moments. Promote matching gifts year-round. […]
Giving Tuesday: 5 Steps to Create a Stellar Campaign
When Giving Tuesday started six years ago, it was about designating a day for people and organizations to celebrate philanthropy. Created by 92nd Street Y, a cultural center in New York City focused on bringing people together around the values of giving back, #GivingTuesday is now a global movement that connects individuals, communities, and organizations around the […]
Google Ad Grants Changes your Nonprofit Should Know About
At the end of 2017, Google announced that they were going to implement some policy updates to their current AdWords Grants on January 1st, 2018. The Google Ad Grants program helps nonprofits use AdWords by providing them with search advertising grants of up to $10,000 per month. The program currently works with more than 35,000 nonprofits worldwide but these […]
Part 4: Phase Two – The Public Fundraising Campaign
Now it is time to go public with your fundraising campaign During the public phase of the campaign, it’s important to stay focussed and constantly update the public on your progress. A successful public campaign will: Use coordinated multi-channel campaign with the key messages developed for your campaign materials. Create a sense of urgency by […]
3 Mistakes Nonprofits Make When Crowdfunding
Crowdfunding is becoming increasingly common in organizations’ strategic planning. When crowdfunding campaigns are run correctly, nonprofits can realize incredible returns versus traditional fundraising methods. However, don’t expect the “if you build it they will come” result. Crowdfunding campaigns involve more than just setting up a page so you can sit back and watch the donations […]
Is Your Nonprofit Ready for #GivingTuesday?
Giving Tuesday 2016 yielded $168,000,000 in nonprofit donations. Is your nonprofit ready to leverage end-of-year giving in 2017? #GivingTuesday is right around the corner and presents a unique opportunity for nonprofits nationwide to drive in new donors (both financial and time-based). If you are not familiar with #GivingTuesday, it is a national campaign that begins the Tuesday after Thanksgiving (Nov. […]
6 Elements of a Successful P2P Event Homepage
The homepage of your P2P event is the first page that most of your participants will see before they register. It’s your job to design a page that inspires action and participation quickly. Potential registrants are the main audience for this page. To ensure that your page meets the needs of this audience, include the […]
The Secret to Building Nonprofit Brand Awareness
Building brand awareness was the number one goal among the nonprofits we surveyed this year, so I thought an article on the topic would be helpful. For whatever reason – probably because of the perceived resources required and/or too lofty of goals – building brand awareness is a daunting challenge for many. So much so […]