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C ( Group at the CSAE Winter Summit
Late last month, the Registered Graphic Designers of Ontario presented to the Canadian Society of Association Executives at their Winter Summit, an event organized to help senior association members develop their leadership skills. A panel of RGD members, including C ( Group’s own Laura Sellors, spoke on the importance of design thinking when approaching communications projects. Laura spoke on C ( Group’s […]
RGD Sponsor Appreciation Night & Logo Agenda Launch
It was a night to remember: last Tuesday evening, the RGD (Registered Graphic Designers of Ontario) hosted a gala at the Prefix Institute of Contemporary Art to recognize their sponsors and to launch their fabulous logo agenda for 2012. It’s was a night of good wine and great company! Above: RGD President Lionel Gadoury, RGD Director of Communications Hilary […]
C ( Group for CSA Group
It’s golden when our clients shine
Measuring Social Media ROI: 3 Things to Consider
This post appeared on Mashable, though it was originally published on the American Express OPEN Forum. It has been repurposed here for the CRESCENT community. What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it. Earlier this […]
C ( Group Awarded for Nonprofit Visual Identity
As we’ve noted in earlier posts, the RGD (Registered Graphic Designers) have selected C ( Group’s work to be included in their annual Logo Agenda. Three of our logos will be showcased, including our work for the Transitional Council of the College of Kinesiologists of Ontario (see below). We’re thrilled to be included in the […]
Buzz for C ( Group
Social media is just that—social ! Channels such as Linkedin, Facebook, and Twitter are excellent platforms for community and conversation, and most of all, social media is a great way of mapping the growth of your brand’s online enterprise. Any good social media plan incorporates a social listening strategy. Who is talking about your brand […]
C ( Group’s work Selected for RGD’s Logo Agenda
Crescent recognized for creative excellence by the RGD for our work with Brokerworks
Social Networking Simplified
Fifty years ago, we started using the word “networking” to describe the act of building relationships for the purpose of professional development. At that time (circa 1960), “networking” meant growing connections; it meant handing your business card to the right person at the right cocktail party or luncheon. Before 1960, we barely used the word “networking,” save for a brief […]
C ( Group Recognized for Creative Excellence by RGD
Each year, the Registered Graphic Designers of Ontario (RGD) puts together a fabulous logo agenda showcasing the best work in graphic communications. C ( Group is proud to announce that we’ve received awards in three categories, including an award of excellence for our work for Gemini Power Corp. More details to come!
The Art of Social Listening and it’s Impact on Engagement
Businesses are listening on Twitter—and yours should be, too!
Twitter Etiquette for Business
Twitter is a young communication tool, and we’re still culturally negotiating the rules for online etiquette. If you’re using Twitter for business, follow these simple rules to guide your brand towards Twitter success.